Costs and pricing
How to set trade show marketing reporting thresholds before the show
Set lead, cost and capture thresholds before you build any trade show reporting, with trigger points, a threshold table and a dashboard timing rule.
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Costs and pricing
Costs and pricing
UK trade show venues: which are best for your next exhibition?
Compare the NEC Birmingham, ExCeL London, Manchester Central and SEC Glasgow on transport, hotel costs and exhibitor spend before you commit to a stand.
Costs and pricing
How much does an exhibition stand cost per square metre in the UK?
Indicative UK exhibition stand cost per square metre for shell scheme, modular and custom builds, plus what pushes quotes up and how to compare them.
Costs and pricing
Exhibition stand hire vs purchase: a cost comparison for UK exhibitors
Compare exhibition stand hire against buying for UK shows: VAT treatment, storage and depreciation, with a worked cost table and lead-time guidance.
Costs and pricing
Trade show marketing cost of a 12 sq m stand, line by line
Work through the trade show marketing cost of a 12 sq m shell scheme at a regional English show: seven lines, the working, VAT and contingency.
Costs and pricing
Planning a trade show marketing budget
A trade show marketing budget framework for space, stand build, staffing, digital and follow-up, with illustrative examples and advice on comparing quotes.
Costs and pricing
Trade show marketing: illustrative stand-cost examples
Trade show marketing: illustrative stand-cost examples in England for rigging, waste, power, paperwork, freight and staffing, with ways to budget venue extras.
Costs and pricing
Trade show marketing pricing models and day rates explained
Compare fixed retainers, day rates, project fees and commission on trade show marketing, with labelled sterling examples and the questions to ask before signing.
Costs and pricing
When to start measuring trade show marketing return on investment
A step-by-step guide to setting up trade show marketing return on investment measurement before the stand is booked, with a before and after table in pounds.