Outlook
Trade show marketing AI compliance considerations
Trade show marketing teams should check ICO AI guidance, UK GDPR, organiser rules and supplier terms before using AI for leads, badge scans or video.
Topic
data protection
Rules and ethics
Seven trade show marketing data protection checks your stand team needs
Seven practical trade show marketing data protection checks for UK exhibitors, covering PECR, lawful bases, retention, suppliers, rights and breaches.
Operations
What trade show marketing service standards cover
An overview of trade show marketing service standards for stand teams, covering response times, asset control, on-stand conduct, visitor data and contingencies.
Tools and providers
Why trade show marketing software selection should start with the data flow
A practical guide to choosing trade show marketing software, covering requirements, procurement checks, data rules and a checklist for comparing vendors.
Tools and providers
When to phase trade show marketing tool implementation
A stage-by-stage guide to phasing trade show marketing tool implementation, with a before and after table, data protection steps and questions to ask.
Rules and ethics
How to run ethical and compliant trade show marketing
A guide to trade show marketing rules and ethics in England: data protection, safety, advertising standards and supplier conduct, plus a checklist.